Skiers and Riders Save on Lift Tickets and Explore Colorado’s Gem Resorts with New 2013/14 Colorado Ski Country USA Gems Card Program
Now On Sale, 2013/14 Season Gems Card Features Two-For-One Ticket Deals and Exclusive Promotions
Denver, Colo. – September 4, 2013 – Colorado Ski Country USA (CSCUSA) today unveiled the new 2013/14 Colorado Gems Card program and announced that cards are now available for purchase. For the 2013/14 season, the revised Gems Card program features two-for-one lift tickets at eight signature Colorado Gem ski resorts and exclusive Flash Deals promotions offered at Gem resorts throughout the season.
The new Gems Card program makes it easy to save on lift tickets. At any Gem resort, card holders can purchase one adult full day lift ticket and receive another adult full day lift ticket for free. Each Gems Card is good for one use per Gem resort, per season, and only a limited number of Gems Cards are available for sale.
In addition to the season-long, buy-one-get-one lift ticket deal, Gems Card holders also have exclusive access to Flash Deals. Flash Deals are special promotions and additional ways to save that are unique to each Gem resort and will be announced last minute throughout the season. CSCUSA will announce Flash Deals in the Gems newsletter, on social media, and on the Gems website www.ColoradoSki.com/gems. Only Colorado Gems Card holders will be able to take advantage of Flash Deals.
For savvy skiers and riders, the Colorado Gems Card is essential to enjoying the powder, terrain, and scenery that Colorado Ski Country has to offer. Available for $20, the 2013/14 Gems Card puts Colorado’s world-renowned skiing within reach for skiers and riders from Colorado and elsewhere. Card holders can take advantage of a day of two-for-one skiing at each of the eight participating resorts, redeeming the cost of the card after just one use.
By definition, a gem is a jewel; something prized especially for great beauty or perfection. There are eight Gems that add to the sparkle of Colorado’s crown of resorts and, in many ways, outshine their world famous neighbors. These Gems epitomize Colorado’s ski culture with their western authenticity, artisanal charm, and nostalgic skiing. Like diamonds in the rough, these resorts are strikingly beautiful, individually unique and not to be overlooked. The Colorado Gem resorts are: Arapahoe Basin, Eldora Mountain Resort, Loveland Ski Area, Monarch Mountain, Powderhorn Resort, Ski Cooper, Ski Granby Ranch, and Sunlight Mountain Resort. For more information, or to purchase a Gems Card, visit www.ColoradoSki.com/Colorado-Gems-Card. Cards are available now and will be available throughout the upcoming ski season until they are sold out.
The Colorado Gems program is presented by Icelantic Boards; a Colorado based ski company that represents skis, art, adventure creativity, passion and innovation. More information on Icelantic can be found at www.IcelanticBoards.com
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Colorado Ski Country USA (CSCUSA) is the not-for-profit trade association representing 21 Colorado ski & snowboard resorts. CSCUSA is the global voice of the Colorado ski industry. The Association’s primary functions are concentrated in marketing, public policy and public relations. Information about CSCUSA and its members can be found at www.ColoradoSki.com, on Twitter @ColoradoSkiUSA and on Facebook at www.Facebook.com/ColoradoSkiCountryUSA. This release and other press information can be found in the online press room at http://media-ColoradoSki.com.