Last updated October 7, 2026
When you use our services, visit one of our websites, or purchase one of our passes, you are choosing to trust us with your personal information. We appreciate your trust, and we will work hard to continue to deserve it. This Privacy Policy (“Privacy Policy”) describes how Colorado Ski Country USA, and our related and affiliated entities (“CSCUSA,” “we,” “us,” or “our”), collect, use, and share your personal information, and the choices you have with respect to your personal information, in connection with the platform (the “Platform”), which is available through our websites located at www.coloradoski.com, shop.coloradoski.com, or any other websites operated by CSCUSA that link to this Privacy Policy (each, a “Site”). The Platform provides individual end users (“Users”) with the ability to access our Snow Report, safety material, information, and other content (collectively, “Content”), and our related services, events, social media pages, and email and other electronic communications (collectively, “Services”) (the Content and Services are incorporated into the Platform for purposes of this Privacy Policy). Finally, Users may be able to purchase multi-mountain passes or discount cards (collectively, “Passes”) on the Platform. In some cases, region-specific terms may apply to you, which are indicated in the section headings below. This policy does not apply to information about CSCUSA’s employees or to information that is not personal information.
CSCUSA reserves the right, at any time, to modify this Privacy Policy. If we modify how we collect, use, or share personal information, we will post the updated Privacy Policy on this page. In some cases, we may notify you about an update by sending you an email, posting a notice about the update on the Platform, or other means as may be required by applicable law. In all cases, your continued use of the Platform following posting or other notification of changes constitutes your acknowledgment of such changes. Please review this Privacy Policy periodically to keep up to date on our most current policies and practices.
This Privacy Policy covers the following topics:
Personal Information Collected The personal information we collect, and how we use it, depends largely upon how you use our Platform, and may include the following categories of personal information. We may also collect other personal information that is not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.
Sources of Personal Information We obtain personal information from a variety of sources, including the following sources:
CSCUSA’s primary purpose in collecting personal information is to provide the Content, Services, and Passes and to operate our business. We also use personal information for the purposes set forth below and as otherwise described in this Privacy Policy or at the time of collection.
To Provide the Platform We may use personal information to operate our business. For example, we use personal information to:
Research & Development We use personal information for research and development purposes, including to study and improve the features and functionality of our Platform and our business, understand and analyze the usage trends and preferences of our Users, and develop and improve our Content, Services, and Passes. As part of these activities, we may create aggregated, de-identified, or other anonymous data from personal information we collect. We make personal information into anonymous or de-identified data by removing information that makes the data personally identifiable to you or your device, whether directly or indirectly. We will maintain and use any de-identified data without attempting to reidentify the data. We may use this anonymous or de-identified data and share it with third parties for our lawful business purposes.
Artificial Intelligence Tools When operating our business, we may use services or applications that are supported by artificial intelligence (AI) or machine learning technologies. For example, we may use such technology to support marketing or advertising activities, to improve our customer support operations, to help maintain and protect the security and integrity of our Platform, to improve the quality of our features, internal tools and workflows, and to evaluate outputs and performance. Depending on how you interact with us or if you engage with an AI-powered feature, your personal information may be processed to provide relevant outputs or to improve these tools and the systems we use. Unless you receive a supplemental privacy notice relating to such services, your personal information will continue to be treated in the same ways that are described in this Privacy Policy.
Direct Marketing We may send you CSCUSA-related or other direct marketing communications as permitted by law, including materials, updates, information, special offers, and promotional material from us and the Member Resorts or other business partners. You may opt-out of our marketing communications as described in the “YOUR CHOICES” section below.
Targeted Advertising We may work with third-party advertising companies and social media companies to help us advertise our business and to display ads for our Platform and Passes. These companies may use cookies and similar technologies to collect information about you (including the online activity information and browser & device information described above in the section called “Personal Information Automatically Collected”) over time across our Platform and other websites and services or your interaction with our emails, and use that information to serve ads that they think will interest you. In addition, some of these companies may use hashed customer lists that we share with them to deliver ads to you and to similar users on their platforms. You can learn more about your choices for limiting interest-based advertising in the “YOUR CHOICES” section below.
Compliance, Fraud Prevention & Safety We may use personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: (a) maintain the safety, security, and integrity of the Platform and our Passes, business, databases, and other technology assets; (b) protect our, your, or others’ rights, privacy, safety or property (including by making and defending legal claims); (c) audit our internal processes for compliance with legal and contractual requirements and internal policies; (d) enforce the terms and conditions that govern the Platform; and (e) prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft. We will use personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
With Your Consent We will disclose your personal information in accordance with your prior direction or, in some cases, we may specifically ask you for your consent to collect, use, or share your personal information, such as when required by law.
In addition to the specific situations discussed elsewhere in this Privacy Policy or at the point of collection, we may disclose your personal information with the following categories of recipients:
Service Providers We may share your personal information with third parties who perform services on our behalf that are necessary for the orderly operation of our business. For example, we work with service providers that help us perform website hosting, e-commerce, payment processing, pass fulfillment, maintenance services, database management, analytics, fraud protection, marketing, customer relationship management, finances, and other purposes.
Member Resorts When you scan one of our Passes at a Member Resort, we may disclose your personal information with the Member Resort to confirm your identity and administer your pass. You can see a current list of the Member Resorts that we work with by clicking here. We may also share other pass registration data or other information about your use of the Platform with the Member Resorts. The Member Resorts use this information to conduct analysis to better understand their own customers and customer engagement in the ski industry, as described in the Member Resort’s privacy policy. CSCUSA is not responsible for the privacy practices of any Member Resort. You may opt-out of this sharing of your personal information with the Member Resort as described in the “YOUR CHOICES” section below.
Industry & Joint Marketing Partners We may also share your personal information with CSCUSA sponsors or other partners in order to provide you with content and other features through the Platform, and such partners may send you promotional materials or otherwise contact you regarding products and services that they offer. When you choose to enter a contest or sign up for a promotion, we may share the personal information you provide as part of the offer with the named co-sponsors or other third parties affiliated with such offer.
Advertising Partners We may share your personal information with our advertising partners to send you information about Passes and services you may like. We may also share usage information about our Platform, including searches, transactions, and profile information with our advertising partners for online advertisement purposes, including for the purposes described in the “Targeted Advertising” section above.
Professional Advisors We may share personal information with persons, companies, or professional firms providing CSCUSA with advice and consulting in accounting, administrative, legal, tax, financial, debt collection, and other matters.
Authorities & Others for Compliance, Fraud Protection & Safety We may disclose personal information in the good faith belief that such action is necessary to comply with a legal obligation or for the purposes described above in the section titled “Compliance, Fraud Prevention, and Safety.”
Business Transaction Participants We may sell, transfer, or otherwise disclose some or all of your personal information to third parties in connection with any business transaction (or potential transaction) involving a merger, acquisition, sale of shares or assets, financing, consolidation, reorganization, divestiture, or dissolution of all or a portion of our business (including in connection with a bankruptcy or similar proceedings).
We build security into our Platform to protect your personal information. Our Platform is built with reasonable security features designed to protect personal information. The insights we gain from maintaining our Platform help us detect and block certain security threats.
We exercise reasonable care in providing secure transmission of personal information from your devices to our servers. We try our best to safeguard personal information once we receive it, but please understand that no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.
You can make the following choices regarding your personal information.
Review & Update Your Account Information If you have a registered account with us, you may review and update certain personal information in your account profile by logging into the account. If the Services do not permit you to update or correct certain personal information, please submit a request to us using the contact information listed at the end of this Privacy Policy. Note that we may keep historical information in our backup files as permitted by law. We may also retain details and records associated with transactions and any claims or disputes.
Email Communications If you provide us with your email address in order to receive communications, you can opt-out of marketing emails at any time by following the instructions at the bottom of our emails. Please note that certain emails may be necessary for the operation of our Platform, such as those about Passes you have purchased or to deliver notifications directly to you through the Platform. You will continue to receive these informational emails, even if you unsubscribe from marketing communications.
Text Messages We may offer informational communications via text messages sent by us or any of our SMS service providers, such as for customer service, account-related, or other operational purposes. You may opt-out of receiving text messages from us at any time by texting the word “STOP” in reply to any text message from us using the mobile device that is receiving the messages. Note that we may send you a message to confirm receipt of your stop request. Reply “HELP” for help. You are responsible for obtaining the data network access and mobile device necessary to send and receive text messages. Your mobile network’s data and messaging rates and fees may apply if you send or receive text messages. No mobile opt-in or other mobile information will be shared with third parties for marketing or promotional purposes, but it may be shared with our SMS service providers to provide the messaging service or as legally required.
Sharing with Member Resorts We may share your personal information with the Member Resorts as described in the “DISCLOSURE OF PERSONAL INFORMATION” section above. If you would like to opt-out of disclosing your personal information with the Member Resorts, please email us at the address listed at the end of this Privacy Policy. If you opt out of this disclosure, please note that we may still need to provide limited personal information about you when you scan one of our Passes at a Member Resort in order to continue to operate the pass that you have purchased.
Cookies Most browsers let you remove or stop accepting cookies from the websites you visit. To do this, follow the instructions in your browser’s settings. Many browsers accept cookies by default until you change your settings. If you do not accept cookies, however, you may not be able to use all functionality of the Services and it may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.
Analytics We may use Google Analytics and other analytics providers to help us analyze how our Platform is being accessed and used. You can learn more about Google Analytics cookies by clicking here and about how Google protects your data by clicking here. To opt-out of Google Analytics, you can download and install the Google Analytics Opt-out Browser Add-on, available here.
Advertising Choices If you wish to minimize the amount of interest-based advertising you receive, you may block third-party cookies in your browser settings, use browser plug-ins/extensions, and use your mobile device settings to limit the use of the advertising ID associated with your mobile device. You can also opt out of interest-based ads from companies participating in the following industry opt-out programs by visiting the linked websites: the Network Advertising Initiative (http://www.networkadvertising.org/managing/opt_out.asp) and the Digital Advertising Alliance (https://optout.aboutads.info). Some of the companies we work with may offer their own opt-out mechanisms. For example, you can learn more about how Google uses cookies for advertising purposes by clicking here and opt-out of ad personalization by Google by clicking here.
Many of the opt-out preferences described in this section must be set on each device or browser for which you want them to apply. Please note that some of the advertising companies we work with may not participate in the opt-out mechanisms described above, so even after opting-out, you may still receive interest-based advertisements from other companies. If you opt-out of interest-based advertisements, you will still see advertisements online but they may be less relevant to you.
Do Not Track Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. The Platform currently does not respond to “Do Not Track” signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
Our Platform is not directed to people who are under 18 years old. We do not knowingly collect personal information from children under 18 years of age. Individuals under the age of 18 should not attempt to provide us with any personal information. If you believe a child has provided us their personal information, please contact us as provided at the end of this Privacy Policy.
Our Platform may contain links to other websites and apps not operated or owned by us. Please be advised that the practices described in this Privacy Policy do not apply to information gathered through these third-party websites and apps. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or online services that are not associated with us. We have no control over, and are not responsible for, the actions and privacy policies of third parties and other websites and apps. We encourage you to read the privacy policies of the other websites and online services you use.
CSCUSA is based in the United States, and we have service providers in the United States and potentially other countries. Your personal information may be collected, used, and stored in these countries or other locations outside of your home country. Privacy laws in the locations where we handle your personal information may not be as protective as the privacy laws in your home country. By providing your personal information, where applicable law permits, you specifically and expressly consent to such transfer and processing and the collection, use, and disclosure set forth herein.
This section applies to Colorado residents and supplements the practices described in this Privacy Policy. It describes how we collect, use, and share personal information of Colorado residents, and their rights with respect to their personal information. For purposes of this section “personal information” means “personal data” as such term is defined in the Colorado Privacy Act (“CPA”), but does not include information exempted from the scope of the CPA.
Description of Privacy Practices The following table sets forth the categories of personal information that may be processed, and how such information may be used, when provided for the specified purpose. For a description of the categories of personal information processed, see the section titled, “COLLECTION OF PERSONAL INFORMATION.” For a description of each of the processing purposes, see the section titled, “USE OF PERSONAL INFORMATION.”
All categories of personal information that we process may be shared with third parties to operate our business and for the purposes described in this Privacy Policy or at the time of collection. We may also sell your personal information to a third party in exchange for monetary or other valuable consideration, or process it for targeted advertising in the manner described in the section titled, “Targeted Advertising,” each as further detailed in the table below. For a description of the categories of third parties mentioned in the table, see the section titled, “DISCLOSURE OF PERSONAL INFORMATION.” To exercise your right to opt out of sales or targeted advertising, see “How to Exercise Your Colorado Privacy Rights” below.
Your Colorado Privacy Rights Under Colorado law, you may request the rights listed below. Please note, these rights are not absolute, and, in some cases, we may not be able to respond to your request, such as when a legal exemption applies or if we are not able to verify your identity.
How to Exercise Your Colorado Privacy Rights You may request to exercise the Colorado privacy rights described above as follows:
Authentication Process We reserve the right to confirm your Colorado residence to process your requests and will need to confirm your identity to process your requests. This is a security measure to, for example, help ensure we do not disclose information to a person who is not entitled to receive it. The identity verification process may vary depending on how you submit your request. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.
Authorized Agents Consistent with Colorado law, you may designate an authorized agent to make an opt out request on your behalf using the method described above. If you do so, we may require proof of your identification, the authorized agent’s proof of identification, and any other information that we may request in order to verify the request, including evidence of valid permission for the authorized agent to act on your behalf.
Right to Appeal If we decline to take action on your request, you may appeal such refusal by emailing info@coloradoski.com within a reasonable time period after we sent you our decision.
Nevada Revised Statutes Chapter 603A allows Nevada residents to opt-out of the “sale” of certain types of personal information. Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. If you are a Nevada resident who wishes to exercise your “sale” opt-out rights, you may submit a request to us using the contact information listed at the end of this Privacy Policy.
If you have any questions or concerns about our Privacy Policy or any other privacy or security issue, please contact us at:
Colorado Ski Country USA
Attention: Privacy Officer
3773 Cherry Creek Drive N., Suite 955
Denver, CO 80209
info@coloradoski.com
(303) 837-0793
