Christy Sports LLC, one of the leading Winter Sports specialty retailers in the US today announced their heritage ski and snowboard sale event, Powder Daze, will run exclusively online at www.christysports.com and not in its stores this year. The event will run from August 21 through September 7, 2020.
“We are delighted to re-envision Powder Daze online,” stated Matt Gold, Christy Sports CEO. “Due to the COVID pandemic, we have worked vigorously to reimagine the sale’s format to keep it alive, thriving, and safe while also perpetuating Christy Sports’ outstanding customer service. This is a great opportunity for us to accelerate our digital transformation, delight our current loyal customers with amazing deals, and reach new consumers here in the Rockies and nationwide.”
Since 2009, Christy Sports Powder Daze has been a mainstay in the Colorado Labor Day ski sale tradition. Powder Daze provides skiers and snowboarders up to 70% off previous year ski and snowboard gear, apparel and accessories. The early end of the 2019-20 ski season resulted in a larger inventory of products than normal years for Christy Sports to fuel Powder Daze Online.
Since the onset of COVID-19 in March 2020, Christy Sports has continued to innovate its business model by elevating its eCommerce platform, digital marketing, and online customer experience & service capabilities to drive sales online. The recent addition of Harvey Bierman as Vice President of Digital provides strong leadership of the company’s digital transformation to accelerate growth.
“Finding a way to socially distance, while still engaging with our customers with the level of service and expertise they’ve come to expect has been both an amazing challenge and a rewarding
experience. Seeing our hardgoods experts and our clothing stylists work with customers virtually via chat and teaching our ski-techs how to pick/pack/ship is a huge part of the digital transformation journey we are on. It’s exciting to see what this unlocks for our business and how this allows us to take our passion for customer service to the next level.”
Select Christy Sports store locations in Colorado and Utah will transition to ski season earlier then normal in early September to provide services like ski and snowboard mounting, tuning and boot fitting for guests who have made online purchases.
Full details on Christy Sports Powder Daze at: https://christysports.com/powderdaze
Founded in 1958 and headquartered in Lakewood, Colorado, Christy Sports is one of the largest Winter Sports specialty retailers in the nation with more than 60 locations in Colorado, Utah, New Mexico and Washington. In addition to offering a broad selection of retail merchandise in its stores and through multiple e-commerce sites, Christy Sports is a leading provider of Rental and Equipment Services. During the winter off-season, the Company operates highly professional outdoor businesses including Patio Furniture & Cycling to further inspire & enable our guests’ healthy lifestyles and to leverage our operational infrastructure and passionate employee base. For additional information, visit https://press.christysports.com/