Colorado Ski Country USA (CSCUSA) is a not-for-profit trade association which represents 24 ski and snowboard resorts in Colorado. CSCUSA is the global voice of the Colorado ski industry. The association’s primary functions are concentrated in marketing, public policy and public relations.
Founded in 1965, Colorado Ski Country USA has been instrumental in the marketing, public relations and legislative efforts that have propelled the Colorado ski industry to success. Today, Colorado hosts between 20 and 25 percent of all skier visits in the U.S. annually, with CSCUSA member resorts accounting for more than 7 million skier visits a year. The winter sports industry generates nearly $5 billion of economic activity annually in Colorado.
The organization engages in a variety of programs to promote and grow the sport, including the Colorado Ski Country Snow Report, the 5th and 6th Grade Passport program which encourages families and children to become life-long participants, and leading conferences for industry education including the Snow Conference and the Annual Meeting.
In February 1963, ski representatives from around the western ski states began discussing the need for regional organization to promote skiing in Colorado, New Mexico, and eventually Wyoming, in the face of East Coast and European competition.
On June 13, 1963, Ski Country U.S.A., Inc. was born. As business increased and strategies changed, Colorado struck out on its own and Ski Country U.S.A., Inc. became Colorado Ski Country, U.S.A., Inc. (CSCUSA) in 1965.
The primary focus of the organization during its early years was to promote Colorado skiing worldwide through marketing ventures including the first consumer ski show, consumer ski guides and snow reports. Later, CSCUSA expanded its focus to the political arena and began addressing environmental and legislative issues. What began as a marketing venture has turned into a modern trade association with expertise in the departments of public policy, domestic and international marketing and communications.
The organization has been piloted by Steve Knowlton, Todd Martin, Garry Mitchell, Bob Knous, John Lay, Doug Cogswell, John Frew, David Perry, Rob Perlman, and the current president Melanie Mills.