Newly Formed Office Gives Voice to Previously Unrepresented Ski Group
Officials at Sunlight Mountain Resort have named four-year-old Elijah Mattson of Glenwood Springs as the ski areas first elected Mini-Mayor. The move comes after Mattson launched a spirited campaign on social media, earning him a free season pass.
On Nov. 14, Matson took to Facebook and Twitter to soap-box for an early opening to the 2015-16 season. Within hours, Mattsons campaign imploring ski area officials to open early drew nearly 1,000 impressions. Watch Elijah Mattson soap-box for an early opening.
A source at Sunlight said after seeing the impact of Mattsons campaign, resort officials huddled in the East Chamber of the Sunlight Lodge, noting that Matson had raised an underlying point of great importance. Days later the formation of the new executive office was unanimously approved and Mattson became Sunlights first elected Mini-Mayor.
With his impassioned public plea for Sunlight to beat its scheduled Dec. 11 opening, Mini-Mayor Mattson made it clear to us that he was speaking on behalf of an underrepresented demographic, were inspired by his courage to give voice to young skiers and riders throughout the Roaring Fork Valley and beyond, and look for great things to come during his term, said Troy Hawks, Marketing and Sales Director.
Sunlights Statutory Mini-Mayor Bylaws outline that the office of Mini-Mayor has a one-year term limit and can only be held by skiers and snowboarders aged 12 and under. Mattson will be up for re-election on Nov. 8, 2016. Candidates can begin their campaigns on Sept. 1, 2016, with voting to begin in mid-October.
The office of Mini-Mayor enjoys many exclusive benefits including a season pass and a seat at the executive table. Issues that the Mini-Mayor can impact include stickers, events, and the quality of hamburgers and peanut butter and jelly sandwiches.
Sunlights Mini-Mayor will keep his or her constituency updated on breaking news and events by issuing regular press statements via social media throughout the season. Despite Mini-Mayor Mattsons petitioning, resort officials have so far overruled an early start to the season citing variable terrain conditions and safety concerns. For more information on running for Mini-Mayor 2016, email info@SunlightMTN.com.
About Sunlight Mountain Resort
Theres so much to smile about at Sunlight Mountain! With more than 680 skiable acres and 2,000 vertical feet, Sunlight offers big skiing at an affordable price. Visit us at sunlightmtn.com.
