Colorado Ski Country USA (CSCUSA), the state trade association representing 23 ski areas across the state, today launched a chairlift safety video campaign that will run through the season.
The videos, which are animated and feature animals guests might see at a ski area or in the mountains, are geared towards the general public as well as families and children that ski and snowboard. The videos provide guidance and tips for children and adults on how to load, ride and unload a chairlift safely.
“These videos are an excellent refresher for the already familiar skiing and riding public and newcomers on the best practices for loading, riding and unloading a chairlift,” said Colorado Ski Country USA President and CEO Melanie Mills. “While riding chairlifts at Colorado ski areas is an extraordinarily safe form of transportation, reviewing and talking about safety practices and tips is always in order. We hope these videos are watched by young and old alike and especially by parents with their skiing and riding children.”
Additional ski safety and chairlift safety information, including all tips for loading, riding and unloading a chairlift can be found at www.coloradoski.com/safety
# # #
Colorado Ski Country USA (CSCUSA) is the not-for-profit trade association representing Colorado’s 23 ski & snowboard resorts. CSCUSA is the global voice of Colorado’s ski industry. The Association’s primary functions are concentrated in marketing, public policy and public relations. Information for CSCUSA and its members can be found at www.coloradoski.com, on twitter, on Facebook and on Instagram.