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Aspen Skiing Company Sets Up Australia Wildfire Relief Fund; Will Match the First $12,500 in Contributions

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CNBC
Australian Bushfires – CNBC

As the wildfires in Australia continue to rage, Aspen Skiing Company has created an Australia Wildfire Relief Fund to assist in this time of need. Aspen Skiing Company’s Family Fund will match the first $12,500 in contributions with proceeds going directly to the Australian Red Cross. 

“What a beautiful gesture of much-needed support as the fires have devastated so many Aussie communities, people’s livelihoods and countless animals and wildlife,” says Torah Bright, Australian snowboard athlete and Olympic gold medalist. “It’s incredible to see Aspen Skiing Company and the whole Aspen and U.S. snow community getting behind Australia and supporting everyone affected by the devastating fires.”

To donate to the fund now, visit www.aspensnowmass.com/ausrelief. Aspen Skiing Company will be accepting donations until Australia Day, Jan. 26, 2020.

Also, the Roaring Fork Valley community has already supported the cause by donating over $25,000 worth of prizes to a silent auction on Australia’s dedicated snow travel website, Snowsbest.com. All proceeds from the silent auction will go towards wildfire relief efforts. Aspen Snowmass properties rallied to the call, with eight packages donated from the Limelight Hotel Aspen, the Limelight Hotel Snowmass, the Hotel Jerome, the St. Regis, The Gant, North of Nell, Destination Residences Snowmass and the new W Hotel Aspen. Details regarding the silent auction will be released on SnowsBest.com in the coming weeks.

With the immense impact of the wildfires, our hearts and thoughts are with all of our Australian friends and guests. Aspen Skiing Company will continue to work hard to combat the global climate crisis for not only the future of Australia, but also the future of the world.