56th Annual Meeting - Speakers

JUNE 6, 2019
JW Marriot Cherry Creek

*CSCUSA Members and Invited Guests Only*

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Lynsy Smithson-Stanley

Director of Partnerships, Yale Program for Climate Change Communication

Lynsy has been working at the nexus of behavioral science and climate communication since 2011, when she helped launch Climate Nexus, a nonprofit dedicated to strategic climate communications. In 2014, she joined the National Audubon Society and led efforts to engage conservative bird lovers around climate change and shape the organization’s grassroots advocacy strategy. She brings to YPCCC a focus on evidence-driven campaign design and building political will to generate meaningful climate action. She holds a Master’s in mass communication research from the University of North Carolina-Chapel Hill and undergraduate degrees in journalism and humanities from the University of Missouri.


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Aaron Stash

Manager of Environmental Strategy and Sustainability, United Airlines

Aaron leads United’s award-winning Eco-Skies sustainability program including partnerships with Conservation International, Audubon International and Clean the World, as well as United’s industry-leading biofuel program, sustainable supply chain, waste management and recycling. His team is committed to making United the most environmentally conscious airline in the world.

He and his wife designed and built one of the first LEED Platinum, energy-efficient, sustainable homes in suburban Chicago, Illinois, where they live with their two children.


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Robert Rose

Founder and Chief Strategy Officer, The Content Advisory

Robert is the founder and chief strategy officer of The Content Advisory, the education and consulting group for The Content Marketing Institute. Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided content marketing and strategy advice for global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. Robert’s third book – Killing Marketing, with co-author Joe Pulizzi has been called the “book that rewrites the rules of marketing”.  His second book – Experiences: The Seventh Era of Marketing is a top seller and has been called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” Robert’s first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owners manual” of the Content Marketing process. You can catch up with Robert weekly on his popular podcast - The Weekly Wrap.


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Peggy Hiller

Vice President of Operations, Arapahoe Basin

Peggy Hiller is Vice President of Operations at Arapahoe Basin overseeing skier service functions including Ski School, Rentals, Ticketing, Retail, Base Operations and Human Resources. A strong internal culture that focuses on both guest and employee success has been a cornerstone to Peggy’s leadership style over the last 21 years at Arapahoe Basin. Her self-given job title is “Director of Really Cool Basin Experiences” and she’s still passionate about skiing and sharing the love of skiing with others. A native of Colorado, avid Bronco fan and soon-to-be empty nester, after raising 3 kids with her husband Keith, means that she’s excited about life’s next adventures.


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Tim Hendrickson

Senior Vice President, Mountain Guard

Tim Hendrickson joined MountainGuard in 2005.  He was promoted to Senior Vice President in 2017 and co-manages the MountainGuard Ski Program.  Tim started with MountainGuard in 2005 as a claims and loss control specialist in the SLC office serving Western and Midwestern Ski Areas.  He adjusted claims and directed litigation, conducted inspections of catastrophic losses, managed defense costs, operational surveys of ski areas and loss control training. Tim is a frequent speaker, trainer and lecturer at different outdoor recreation industry seminars on risk management, operations, insurance, loss control, liability and other industry related subjects.  

He continues his involvement in loss control, education and service to the ski industry.  Tim currently is serving on several NSAA working committees serving the ski industry.  He is on the Board of Directors of the Intermountain Ski Area Association, ANSI B-77 Committee and ASTM F-24 and F-27 committees. Tim’s ski industry career began in 1997 as a ski patroller.  He quickly moved up to manage the Ski Patrol and Risk Management for The Canyons Ski Resort in Utah until joining MountainGuard in 2005. Tim oversaw risk management, safety, security, insurance, liability, property and workers compensation for the Canyons Ski Area.  

Tim graduated from the University of Utah with degrees in Geography and Meteorology. Tim resides in Park City, Utah with his wife and two sons.